"Why can't I do this on my own?"

Our Value Proposition

Financial planning can be complex. Credible research and countless surveys reveal that most people cannot manage their personal financial matters. There are thousands of reasons why.

Part of our value as professional financial advisers is addressing these many issues.

1. Eliminating Behavioural Bias

Intervention by individual flaws, cognitive, emotional or reflexive, as well as collective contagions, bring about mistakes. About 90% of the investment and portfolio related issues we encounter are due to the above. Incorporating advances in behavioural finance, Summa explores many more facets of a client’s financial personality beyond just risk tolerance. Utilising sophisticated engagement tools that enhances our innate ability to “read” a client, we aim to pre-empt destructive behaviour and “coach” clients.

2. Communication/Understanding

Investment-related noise can derail even the most disciplined investor. We help clients screen out that noise through a program of communication that focuses on process over outcomes.

3. Creating a plan

Creating a plan is fundamental to our process; this gives purpose to and focuses on what can be accomplished with money. A plan also helps eliminate some of the worst investor behaviour we encounter. Without a plan, from what is it that you are deviating? How do you understand if you are on track or not? Having a frame of reference beyond market swings is enormously helpful.

4. Cost-effective Advice & Implementation

Cost-effective Advice and Implementation of solutions is subject to your understanding and acceptance. We have an open and transparent advice process and act under a fee-for-service model that is commensurate with the time, nature and complexity of the advice provided to you.

5. Constant Monitoring/Updates

We continuously review solution providers to assess that what they are doing is what they are supposed to. We also evaluate your strategy regularly to ensure it is up to date and relevant to the ever-evolving economic and legislative environment and your ever-changing circumstances. Doing this can be very challenging for individuals. It is time-consuming, it is boring, and most of the time, nothing new happens. Separating noise from genuine issues is difficult. We use specific, rules-based parameters for when we recommend a change. It always involves changes in clients’ circumstances, and seldom comes as a response to market conditions.

6. Professional Network

Our experience in working with clients who have similar needs to yours means we have a deep network into which we can tap. These are the professionals who can assist you at various points in your financial lifecycle. We have worked with clients who needed trust and estates attorneys, accountants, bankers to help sell a company, legal experts, funders, and others. We are never compromised. We don’t accept a fee for referrals; these are just professionals with which we have had good experiences with, and are happy to share with our clients.The above is only part of the value we provide. Many other small details add value; these tend to be specific and personal to each client. It comes from creating value for clients as a key component of our business’s culture.

The above is only part of the value we provide. Many other small details add value; these tend to be specific and personal to each client. It comes from creating value for clients as a key component of our business’s culture.

30

YEARS OF PROFESSIONAL FINANCIAL PLANNING

In a recent Fidelity Millionaire Outlook survey, respondents without advisors cited the perceived benefit of financial advisors as:

1. Better investment performance

2. Wealth protection

3. Prevention of big mistakes

4. Time-Saving

5. Access to investment opportunities

6. Helping to achieve financial independence

7. Helping to achieve peace of mind

8. Opportunity to discuss investing ideas

Our Financial Planning Process

As the first important step to meeting your financial goals, we use a seven-step process to assess where you are now, where you need to be in the future and how you can get there.

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Initial Meeting

There is no cost associated with our first meeting

Collect Information

Collection of relevant financial information

Assessment

Assessing your current financial position and identifying your goals

Investment Risk

Assessing your investment risk tolerance level

Statement of Advice

Preparation and presentation of a written Statement of Advice

Implementation

Implementation of that advice subject to your understanding and acceptance

Review

We review your strategy periodically to ensure it is up to date and relevant to the economic and legislative client and your ever-changing lifestyle

"Your life is the sum total of all your choices up to this present minute''

Brian Tracy

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